Whether you will outpoint your competitors or you will lag behind them, it begins with your website. That is the starting point. If you get wrong with your website, then you are already putting the wrong foot forward. For you to surpass your competitors or at least, to level up to them, your e-commerce website must meet specific requirements. Some of these requirements have been outlined below.
The importance of mobile-friendliness cannot be overemphasized. In fact, if your website is not mobile-friendly, it means you just want to have a website for other reasons other than to make massive sales. If the purpose of your e-commerce website is to make purchases, then mobile-friendliness is as outstanding as your website itself.
In your own estimate, how many people still access the internet via a PC? If you don’t know, it is essential that you carry out a study on it. Then, you will understand that the world has gone mobile and any website that is not mobile-friendly is probably to test the developer’s web design ability and not for profit-making.
In fact, most app development companies have stopped mentioning mobile-friendliness as a selling point of their websites because it is the standard. On this note, it is better to develop your website with either WordPress or Magento technologies. This is because such sites will already be mobile friendly. You need to make additional effort to make your website mobile-friendly.
Websites need to be optimized for search engines
After developing your website, you must optimize it for the search engine to be seen. No matter the qualities your website has, it has to be seen before it can be tried out. It is just like no matter how well dressed you are, nobody will notice you if you don’t separate yourself from the crowd.
Here is an explanation to make you understand the importance of search engine optimization. Assuming you are in the business of shoe sale when people want to buy shoes, most of them will first search online about shoes. Remember that search engines usually return more than one hundred pages for each search entry. The problem with these results is that nobody checks them beyond the fifth page if they even get to the fifth page at all. So, if you don’t optimize your website, it will likely appear after the fifth page if a search is made within your niche. The chances that search engines will pull traffic to your website will be very slim. Now, that you have an idea of how important SEO is, it will interest you that websites built on either Magento or WordPress are usually optimized for search engines automatically. This is because such sites are easier for search engine bots to crawl. And when search engine bots can crawl your website easily, they will rank your website much higher.
These few qualities are the most essential qualities of any website. Without both of them, your site is merely for fun and not for profit.
How SEO really works
When you ask an average business manager why he needs search engine optimization (SEO) services, he will tell you that it is because he wants his business to rank high. But when you ask further why he wants his business to rank high, he will say he wants more sales. When you now ask him how ranking high will lead to more sales for him, he will begin to speak incoherently, and the confidence in his voice will drop drastically.
A lot of managers are aware that ranking high will lead to more sales and you can only rank high with reliable SEO services, but only very few of them can really explain the significance of ranking high and how it will lead to more sales. This is why this article describes the necessary details involved in intelligible and straightforward terms.
Why buyers do online research
People need to patronize you for you to make money. We are in the information age, and most prospective buyers prefer to do online research about a product before buying it. They want to know the benefits of the product, all the variants, all the stores where they can find the product, and the price offered by each of the stores. These are the reasons they engage in pre-purchase research.
Why you should improve your search engine ranking
Without any SEO service, once your website is up, search engines will return it in their search engine return pages (The pages of result you get after searching some keywords) because web crawlers would have crawled it. Do you observe that search engines return over 1000 pages for each search entry? The problem here is that only very few people(if any) go beyond the 5th search engine return page. So, if your website is returned in a page that is after the 5th page, it is not better than a site that was not returned at all.
When your rank is high, your website will be among the first few returned pages. In fact, the objective of every SEO service is to get a website to the very first search engine return page. However, it is not that easy. It was easier several years ago but now that a lot of companies are aware of the benefits of SEO services and are all into it.
Why ranking rules keep changing
SEO is becoming more and more competitive, and search engines need to keep changing their rules and algorithms to keep up with the competition. Sometimes ago, the focus was keywords and you could stuff your content with as many keywords as possible. Now, keywords can only appear a certain number of times otherwise the content will be flagged as Spam. For instance, a keyword can only appear 3 to 5 times in a 500-word write-up. The focus has now shifted to the quality of content and the frequency of a webpage’s update.
You have to understand that search engines need to maintain their credibility and also find a way to rank webpages appropriately in the midst of tight competition. Google had to change the rule by rating quality far above high keyword density. This is necessary because the class was already being sacrificed for keyword density. If the trend had lingered on for long, search engines would have lost their credibility. Needless to say, ranking rules and algorithms will continue to change from time to time.
If your webpage has a high search engine rank, it will be returned among the first few pages (if not on the first page) when a search is made within your niche. And this will increase the chances of your webpage being clicked by ready buyers. Remember, people usually search for a product when they are ready to purchase it. You can use Ubersuggest, a free SEO tool for keyword research.