The life of a business owner is filled with challenges. Attracting more customers is one of the hardest things you will have to do as the owner of a small business. The best way to achieve your marketing goals is by developing a comprehensive plan of attack. Business owners spend roughly 10% of their annual gross revenue on marketing.
If you are like most business owners, you are looking for marketing methods that are both effective and affordable. With all of the different business marketing methods and tools on the market, it is hard to choose just one. Read below to find out about some cost-effective ways to market your small business.
1. Invest in a Great Website
When modern consumers look for products and services, they go to the Internet first. Performing an online search of a business or product is something millions of people do on a daily basis. This is why having a functional and informative business website in operation is so important. With this website, you can quickly inform visitors about your company and what you provide.
Rather than trying to build and maintain a website on your own, you need to work with a seasoned web developer. A reputable developer will be able to get your website built and operational in no time. Allowing them to maintain your website is also a great way to avoid problems in the future. This inexpensive marketing tool can help you generate lots of leads. If you are looking for more information about why websites are a good investment, here is an excellent article to market your small business.
2. Try Marketing to Your Existing Customers More
Some business owners are always looking for ways to expand their customer base. While this is a good goal to have, don’t let the pursuit of more customers create problems with your existing clients. In some cases, you will be much better off marketing more services/products to existing customers than you will be to market to someone new.
Using the power of email marketing is crucial when trying to engage with existing customers. These emails can serve as a reminder of a new product/service your business offers. If the email is structured and worded properly, you may be able to generate more revenue. Allowing a marketing professional to help you optimize your email marketing strategy is a wise move.
3. Create a Presence on Social Media
Millions of people use social media websites like Twitter and Facebook daily. Putting your business in the social media feeds of millions of people can help you grow substantially. Creating a presence on social media for your business is both affordable and effective.
Using the tools provided by a website like Instagram can help you create great content for your audience. IGTV is a great way to offer long-form video content to the users of Instagram. Not only should you focus on producing a variety of different content, but you also need to focus on engaging your digital marketing community.
Posting on your business social media accounts is crucial when trying to stay fresh in the minds of consumers. Luckily, programs like HootSuite allow you to create custom smart links and schedule social media posts days or months in advance. Using this tool will help to ensure you never miss another social media post.
Professional Help is a Good Thing
Trying to handle your own marketing can be a headache. By hiring an experienced marketing company, you can focus on more important tasks. Before hiring a marketing company to assist you, find out more about their experience and track record.