Online marketing is helping in its best possible ways to create a successful e-commerce business. Nowadays, people are visiting e-commerce stores to save their time and energy. At the same time, we can’t overlook the large segment of the society that prefers to shop offline but the online trend is emerging rapidly.
E-commerce is very exclusive these days. If you want to grow your business locally, you must have to make it popular first. You may think that being local means you don’t have to look into the online arena. Your customers are right in your community, so there is no reason to waste time with digital tools. Having this approach, will limit your reach and increase your work in the long run.
We can’t deny the fact that word-of-mouth marketing is still one of the best ways to boost business. However, most people prefer to go online to research the market and review customer’s feedback. They want to make sure that your business is worth to spend both time and money.
You have to go where your customers are to grab their attention and thus increase followers. Here are a few smart tips to boost your local e-commerce business:
1) Make your website mobile-friendly:
It might be high time to invest in your mobile platform. But research has shown that worldwide, the number of smartphone users is expected to grow 2.5 billion in 2019. In the U.S.A, the numbers are expected to rise 247.5 million by 2019. To grow your business, it is essential to offer the best mobile experience to the users. Here are a few things that need to be taken care of:
● Make sure your site is responsive
● Optimize your mobile site and improve site search
● Make sure it loads faster
2) Engage in local social platforms:
Being in the digital era, you can’t afford to miss this effective marketing channel to target customers. Social media has entirely revolutionized the way we communicate with our customers. As we discussed above, trust is the main thing that encourages customers to make their buying decision. And, it is difficult to earn the trust of first-time customers. Social presence is a great way to win customers’ trust and make them buy your product or services. Though, there are other factors, such as quality, packaging design, taste, etc. that encourage customers to make a purchase; but social proof acts as an influencer that favorably promotes your product or service. Put your app development company logo, share interactive posts, use locally targeted keywords in hashtags, join communities, and build a partnership with social media influencers. Need help in creating an awesome logo? Use an online logo maker tool to get one within 5 minutes at a reasonable price.
3) Create compelling e-mail campaigns:
No matter what kind of business you run, email marketing should be one of your favorite tools. It is not just a way to communicate with the audience, but also to help businesses to generate more leads. This is why marketers are preoccupied with open rates and click-through rates. You can start by sending a “welcome” e-mail. However, you should continue to send compelling emails each time to your customers. Don’t forget to pay attention to your email signature. They not only provide information but also act as a great tool to enhance your business results. Then, are you ready for email marketing? Check out this free email signature generator that creates email signature within seconds.
4) Highlight customer reviews:
Trust is the main thing that encourages customers to make their buying decision, particularly in e-commerce stores. These days, because of the fierce competition in the market, customers have started giving importance to customers’ reviews. No matter how unique your product is, if you are not showing authentic reviews on your website, customers may switch to other sites to make their purchase. The chances are that you may lose potential customers. Here are a few ways to gather customers’ reviews:
- Deliver products in a beautiful packaging design
- Put a thank you note in the delivery package
- Send an e-mail to the customer within 24 hours of the purchase and ask them to give their reviews
- Give cash or store credit as a reward to first-time customers
5) Grow your brand:
Today when we think of expanding a business, it is usually regarding making an online presence. However, there are other elements such as business cards, letterheads, etc. that equally plays a significant role in positioning yourself and draws customers to the business. These marketing collaterals not only add credibility to your business but also act as a silent salesperson for your business. The more people become aware of your brand, the higher your sales will be.
Local business online marketing enables you to create and customize strategies. Both, your business as well as the community is unique. Use this differentiation to your benefit and look for the opportunities to communicate your value differently. Remember, the tips mentioned above are some of the best ways to boost your business. There are a lot of other ways to improve and increase your online store. Keep looking for new opportunities and don’t be afraid to try something new.