wordpress-fonts

Fonts Used In The Most 10 Popular WordPress Themes

WordPress is being used by tens of millions of people because it has gorgeous themes, both free and paid, useful plugins, because it is simple to customize, and because the platform can be set up in a couple of minutes. Let’s see the fonts used in the most popular WordPress themes. Great designs should use special fonts that match the content and the overall design, right?

This exercise will do the following for you:

  • It will inspire you by seeing what fonts are used in the most popular WordPress themes. Maybe you find something that you like.
  • You will find out how to identify fonts for free – no money and no registration – from websites, newsletters, and any picture with a text.
  • If you think that the best WordPress themes are using super expensive fonts, you will be amazed to find out the contrary. Check below the article.

Are the most popular WordPress themes using free or paid fonts? How much cost the fonts they use? If you like a font used in these themes, you can test it on your website and if it is a good fit, implement it right away.

I will take the 10 most popular WordPress themes from Theme Forest because there we can see how many times a theme was bought. So, we take the first 10 WordPress themes in terms of sales.

 

Let’s start

Avada

Sales: 599.6k sales

Font used: Robot Slab

Price: Free

Download link

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X | The Theme

Sales: 211.8k sales

Font used: Karla

Price: Free for personal use

Download link

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Enfold – Responsive Multi-Purpose Theme

Sales: 208.2k sales

Font used: Open Sans

Price: Free for personal use

Download link

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Betheme

Sales: 196.8k sales

Font used: Open Sans

Price: Free for commercial use

Download link

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The7

 

Sales: 190.8k sales

Font used: Poppins

Price: Free for personal use

Download link

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Bridge

 

Sales: 136.4k sales

Font used: Roboto

Price: Free for commercial use

Download link

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Jupiter

Sales: 136.3k sales

Font used: Nunito

Price: Free for commercial use

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Flatsome

Sales: 127k sales

Font used: Nunito

Price: Free for commercial use

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Salient

Sales: 105.7k sales

Font used: Neuton

Price: Free for commercial use

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Newspaper

Sales: 96k sales

Font used: Work Sans

Price: Free for commercial use

Download link

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As you can easily see, all these super popular and sold WordPress themes are using free fonts. None of the graphic designers and developers who worked together to create these awesome products, considered necessary to invest in a font. Is this true, or there is another reason behind their decision?

 

Why the most popular 10 WordPress are using free fonts?

I have an idea about why all these WordPress themes are using free fonts. If they would use premium fonts, you would have to buy them too. If not, your design will not look the very same. So, you would pay for the theme plus the font. Some fonts can be very expensive.

Some time ago, there is a huge problem for WordPress themes buyers. They were buying a theme because it looked great in the demo, but after they would have installed it, the theme was not looking the same. Some plugins were missing (expensive stuff) and customization was needed. Everybody is running away from this, and especially WordPress newbies that want a simple and cost-effective solution.

So free fonts are used in premium WordPress themes because it is a matter of competition.

Most of the WordPress themes, in general, cost $59, more or less. If you have to buy additional plugins or fonts, you might consider another theme.

 

How to identify fonts in any WordPress theme?

I used a simple and free solution to identify the fonts in all these WordPress themes.

It is the popular Font Identifier by WhatFontIs, a Chrome browser extension that you install for free in a few seconds. Right after, you will have its icon in the upper right part of your browser.

Whenever you want to identify a font, click the small icon to active WhatFontIs and hover with your mouse the text you want to identify. If you press on it, you will receive over 60 free and paid font alternatives.

 

In the end

I think that it is harder to use free stuff than to pay the price for everything you need, and not only in web design but in all domains. The real “magician” is the person who manages to do something awesome with few resources.

Even if they had to use free fonts in their WordPress themes because of the competition reasons that we talked about, they managed to create superb designs with free fonts. And for this I applause them.

The teams who built these 10 super popular WordPress themes are magicians for me. They succeed in creating themes that are used by hundreds of thousands of people. And guess what, people are super happy with what they’ve got, in the end, this is the real indicator of a great product.

Don’t forget, use WhatFontIs to quickly identify fonts from any WordPress theme, website, or picture.

 

 

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