RociFi is DeFi protocol for the under-collateralized lending and the creator of NFCS, Trust and Reputation DeFi credentials.

Supported by such investors as Nexo, GoldenTree, ArringtonXRPCapital, Sygnum Capital at its core the protocol leverages on-chain data, machine learning, and Web3-native risk-management to effectively and profitably facilitate under-collateralized loans via blockchain.

As Chief Growth Officer, you will own scaling user acquisition on both borrower and lender sides. You will be responsible for the multi-channel expansion through product-led growth, DeFi content and thought leadership, viral growth hacking and branding.

Tasks

Build and execute user acquisition engine on both lender and borrower sides
Plan and manage various Web3 user acquisition campaigns on Galaxy/eco, Layer3, Quest3
Lead relationships with various high-profile financial and DeFi media
Launch influencer campaigns
Lead thought leadership content strategy around Web3, Lending, DeFi
Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs
Help further grow the team by owning the hiring plan and coordinating hiring, external and internal
Collaborate with management, product, engineering and data analytics teams
Manage crisis communication
Orchestrate communication and members acquisition plan as we will be transitioning to DAO
Develop and lead RociFi’s overall communications strategy
Manage the production of demos, tutorials, technical papers and conference presentations necessary to grow RociFi’s active community.
Generate interest and excitement in RociFi through intelligent promotion and marketing of our products, services and brand.
Manage RociFi’s growth through social media channels (Twitter, Telegram, Discord, LinkedIn)
Establish conference goals as it relates to user acquisition, partnership opportunities, brand recognition, and recruiting

Requirements

You are an ideal candidate if you:

Have strong understanding of DeFi specifics, DAOs landscape and particularly, crypto lending
Are obsessed with growth and delivered impressive numbers through innovative strategies across multiple channels in your previous experience
Have personal social media accounts with proven engagement within crypto communities (esp. Twitter)
Have experience leading marketing activities for successful crypto projects
Have strong copywriting and analytical skills
Understand the difference in user acquisition and communication strategies between blockchain space and the corporate world and most startups
Are both creative and data-driven starting from insights to drive exponential growth
Have experience overseeing a budget, managing team and driving accountable growth
Have extreme focus on quality of work and a strong eye for detail.

Benefits

Remote, with company retreats.
Competitive compensation offered in Stablecoins and potentially in Tokens ( depending on the profile)
Flexible working hours and vacation policy
Work on a rapidly growing team with opportunities for advancement and the ability to plan for a long-term role
Work closely with other industry-leading teams on high-impact projects

With your application please elaborate in a few sentences your view regarding the questions below. Thank you!

Read about Non-Fungible Credit Score token in the 'nfcs-non-fungible-credit-score-credit-reputation-and-trust-token-3473c9eda458' in our blog (link on the Website). Give concrete examples of 2-3 projects in Web3 space that would benefit from using NFCS (part 4.1 - NFCS utility)
RociFi allows 30% of all anonymous borrowers in DeFi to take loans with reduced collateral. Give examples of 1-2 strategies of how you would attract anonymous stablecoin borrowers to RociFi.

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Chief Growth Officer