How AI will Impact Mobile App Design and Development?

Throughout the past decade, mobile devices as a full-blown ecosystem have penetrated across all facets of our lives. The smartphone revolution and the app made the most significant value addition to our life. Now from our daily life purchases to social communication to political campaigns to business interaction to interactions with home appliances, almost all […]

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Mobile Ads Optimisation: Balancing Best Practices with Creative Principles

Mobile apps and mobile web have penetrated all avenues of daily life. Naturally, for marketers and commercial content producers also mobile screens continue to hold greater importance than the billboards and the prime time TV ads. Already mobile is at the forefront of digital ads.  According to a recent report, in 2017 around 63% of […]

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