6 Easy Tips to Improve Ecommerce Conversions Through Facebook Ads

Adjusting your buyer personas? Check. Adapting your Facebook PPC strategy? Check. Modifying your targeting? Check. And the results? No improvements. Sometimes, trying to get positive results from Facebook Ad campaigns can feel like an uphill struggle. It doesn’t bring the improvements you were after. A report from eMarketer reported that each year, marketers spent around […]

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Green Packaging for E-Commerce Business: Help the environment and improve your profit.

In today’s’ consumer-driven society we find ourselves buying items most days of the week.  And with the increase in online shopping, we don’t even have to leave the comfort of our own homes.  With a few clicks, we can have everything we need to be delivered, from clothes and groceries to pot plants and fridges.  […]

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How Enterprises Are Capitalizing On The Data Boom

Data Boom

The amount of data we’re generating each and every day is mind-boggling, which is fueled largely by internet searches, social media, digital communication, and the Internet of Things (IoT). To put things into perspective, Data Age predicts that by 2025 the global datasphere will grow to 163 zettabytes.  One way that businesses are capitalizing on this data boom is […]

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Web Design Essentials: 8 Elements That E-commerce Websites Should Have

Nowadays, a website is essential for business success. Most businesses even go the extra mile in making an e-commerce website to make their products and services more accessible than ever. However, setting up and designing your e-commerce website requires a specific set of skills and expertise to be effective. A poorly designed website could discourage […]

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