You might be surprised but there’s actually a lot more in modern design that meets the eye.
You need to craft a website that’s not only beneficial to users but with search engines as well, which will help you generate prospective leads and conversions for many years to come.
In this post, we’ll give you a walkthrough of the eight key elements of modern design that you should implement on your site:
Minimalism might come across as simple and straightforward, but it’s actually quite hard to achieve.
The core idea of minimalism is focusing on one thing on your site that you want your audience to remember the most. It allows you to focus on the most important elements of your work.
Also, by taking away the necessary details of the design, you’re likely going to end up with a clean, uncluttered image that’s quite easy to be taken in by the viewer. It looks simple but elegant.
Selecting a unique font can go a long way to helping remind users about your brand. That will help you stand out instantly.
Also, for people to better recognize and remember the fonts that you use in your site, see to it that you feature it on your landing page as well.
Still, you have to keep in mind that although you could come up with the most compelling and engaging content in the world if it’s quite difficult for them to read, you’ll eventually lose your readers.
When it comes to readability online, Sans-serifs is always your best choice.
Also, if you want to utilize fancy typography to make an impact, then consider using it in one of your headings.
The font size that you pick is also essential. Though you can enhance the size of various fonts in your device, not a lot of users are aware of this.
Having tiny blocks of texts might look neat, but what’s the point if most people couldn’t read it.
Way back, the standard font size is 12pt, but now, as more and more people are using their mobile and tablets, then most are using the 16pt range.
You might think of a color scheme of a website as something basic, but it’s one of the most essential elements in modern web design.
For you to create a successful website, you need to pick the right combination of colors via the color theory.
When creating a site, you must start first with a basic understanding of the color scheme theory. Remember that some ideas are gradually developed through colors.
It has the power to convey messages, emotions, and sparks interest.
Remember than when picking a color scheme for your site, don’t just choose the ones that you like. There are a lot of free web design resources that will surely help you pick the right color scheme.
Instead, choose colors that have the power to strengthen your brand, business, and website.
Hues that might be initially pleasing to the eyes individually, might not work quite well with one another.
So, you must learn how colors work with one another, as well as the message that they convey. Remember that picking the right color combination for your site is both a science and an art.
Videos as backgrounds
Videos that play automatically in the background can certainly add a lot to a webpage. They can even be utilized to tell a story, and even decrease the amount of content that’s required to tell your business.
Videos entice your visitors from the very moment they land on your site. It helps them better understand the key points of your brand, without having to read a single text.
Moreover, videos are processed 60,000 times faster by our brains that the average text.
Since a lot of people are quite hesitant to read a sea of texts, videos are an excellent alternative to present information to them almost in an effortless manner.
Card designs have started to gain more and more traction in both B2B and B2C sites. It delivers seamlessly digestible pieces of content and information to users.
Using this makes it easier for you to highlight your products and give solutions.
Remember to make these cards responsive. Meaning, the screen size gets larger or smaller, as well as the size and number should also adapt accordingly.
In a world where most of us are surrounded by too much information, it’s essential to have a clear layout.
White spaces, otherwise known as negative spaces is an unmarked part of your page. It helps you create more balance and harmony in your overall design.
It also helps direct your audience from one element to another.
Also, if you deliver a design that looks simple, clean and uncluttered, you can better deliver information that your target audience can better understand and enjoy.
Flat design keeps away from using excessive use of textures, gradients, and shadows to deliver a more 3D effect. Instead, it opts in using more simpler, flat elements, color schemes, and typography.
As a result, you’ll get a clearer web page, and a lot easier to understand. Aside from that, you’ll also have a site that loads a lot faster, because the overly technical elements that slow down your site aren’t there.
Also, when designing your web forms, you should also adopt a flat design. Here’s a guide on designing your web forms.
Another trend that has been taking the world of modern design by the storm are hero images. What it does is it utilizes a full-screen image as the base of the homepage of your site.
They’re designed to grab your audience’s attention and capture their interest.
Just see to it that the hero image doesn’t make it challenging for readers to read the texts above it.
If it will intersect on your navigation menu, the texts that you should use have contrasting colors and a larger size to ensure that it’s visible.
With these tips, hopefully, your site will help you come up with a kick-ass website that will attract your target audience, generate new leads, and convert prospects into paying customers.