Why Responsive Design Important for E-commerce store?

One of the trending technology in this 21 st century for businesses is to have an eCommerce store. Because it can help you to sell your products to anyone without having any geo boundaries 24×7. If you see there are many giant eCommerce stores like Amazon, Flipkart, Ali Express, etc. are earning lots of money online by selling their products. Such names and mostly known to anyone; have bought one or more products from their stores.

But with the growing use of a smartphone, it allows users to quickly access website, apps, and games. And, in today’s age, people just love their convenience in anything including shopping. Because it allows you to order a product online and receive at your doorsteps. Which means if you have an online e-commerce store but haven’t created a mobile responsive design then you are losing more potential customers.

So, if you want to stay ahead in the market and reach more potential customers one must need to ensure that your store has a responsive design that works across all kind of devices whether it is mobile, tablet, phablet or desktop. Because if your store doesn’t have responsive design it will serve bad shopping experience to your small screen size users. It is an important thing to have an interactive and user-friendly design which can make your customer feel at ease in buying your product without any hesitation. Also, having a responsive design play a very important role in having an ideal SEO results.

Are you wondering why we are putting more weight on having responsive design and how you can achieve a better plan for your store? Let’s dig in.

There are many tips you can follow to create a very responsive Ecommerce store for getting the best results from your store.

Let us see some of those tips to consider for your store…

1. Reduced time and cost

One of the best characteristics of adopting a responsive design for your e-commerce website is the reduced time and effort required to create separate website designs for every other possible device.
Along with that, the cost of maintaining your eCommerce store is also reduced to a great extent.


2. Improves the SEO of your e-commerce store.

Every store owner wants to get their store at the top of the google search for most profits which can be achieved through SEO. And in case of SEO, there are abundant advantages due to the use of a responsive website. Focusing on a single design flexible to most devices will leave time to improve the content of your store and SEO optimization. Moreover, the responsive design of the eCommerce store plays a key factor in position the online store higher in google search results.


3. Easy to analyze the result.

With the implementation of a well-framed responsive designed website, analyzing of result also becomes less burdensome. The additional task of tracking the movement of the user, routes of conversion, etc. are also not required with the appliance of Responsive design in your eCommerce store.


4. Improved user’s Browsing Experience

When a user enters inside your website for the first time from their desktop or their smartphone, the website must provide a defined consistency to the user. When a visitor has to carry out a lot of zooming pinching and shrinking their screens during their first visit, the will most likely give up your site and select any other alternate eCommerce store.


5. Reduced bounce Rate

Much better user experience is carried out by a responsive and optimized mobile site for the users visiting your eCommerce store. Therefore, the chances of them sticking around for a longer period is also increased. But alternatively, if your eCommerce store isn’t responsive then it becomes much harder to keep the visitors engaged and spent more time exploring your store and therefore the likely hood of bouncing to a different website also increases.


6. Significantly increased mobile traffic

Based on a report by Similar Web, more than half of the top web site’s traffic in the U.S came from Handheld devices in the year 2015. Thus, it is crucial for companies to construct websites which render significantly well on small screens where most of the traffic is generated from so that the users don’t do not encounter a distorted image or sub-optimal site layout. There are still many countries using separate versions of their website for their mobile phone user. But Responsive design is becoming a norm because of its greater versatility with cheap development cost.

Along with that, there are many important in having a responsive design for your e-commerce store. With a well-furnished responsive eCommerce store, you can offer an optimized browsing experience. With a responsive design, everybody can get what they need and what they want by stripping away the unrequired phenomenon. Through such approach tracking, analytics, and reporting can all be done in one place. And time and cost on-site content management can also be decreased to a great extent.



Lili Griffin is an e-commerce developer and Adwords specialist by day and a binge Netflix watcher at night. She loves sci-fi movies and laughs at silly youtube videos.