5 Web Design Tips That Can Increase Your Conversion Rate

In a survey, only 22 percent of businesses are satisfied with their conversion rates. But conversion rates are one of the most essential KPIs in every industry, and to improve on that, you must look for innovative methods to stand out from the rest of the pack.

You might be facing a couple of issues in your site or you are frustrated with your current conversion rates. If so, you’ve come to the right place.

In this post, we will walk you through with the five web design tips that will improve your conversion rates.

 1. Typography

Letters that are big and bold are doing relatively well over the last couple of years, and it is no surprise that it will do fairly good this year, too.

Typography is one of the most essential elements that will give your brand a boost. Therefore, having big, bold typography on your site will work wonders.

That’s because it is easy to read to understand. Not to mention that it will surely grab the reader’s attention.

 2. Color Scheme

Colors are dominant in a way that they attract users’ attention and influences their buying behavior. People already have a first impression of a product in the first 90 seconds of their interaction with it.

Moreover, a variety of colors are proven to evoke different feelings in humans. Selecting the right color scheme can set the mood of your site and represent your brand.

For instance, utilizing contrasting colors can help CTAs, testimonials, and banner headlines to stand out. The more that you stand out, the more you will likely be remembered.

Highlighting colors for various elements on your site, as well as your website’s background, will likely draw attention.

Resource: How to increase ecommerce conversion rate

 3. Impressive Headline

Your headline will be one of the first things that people will see. Thus, it is important that your headline makes the best first impression.

Writing an excellent headline is crucial. So, it is essential that you adhere to the basic practices right from the start.

Make sure that it’s clear and concise as much as you can, otherwise, users will stop reading on the first few words. Therefore, make those count.

Explain to your audience that what you are offering them is both appealing and compelling.

Ideally, focus on creating content that draws people in and informs them at the same time. Do not neglect one without the other.

 4. Clear Navigation

Switch things up now and then with your site design. But still, make sure that your site’s navigation is on point.

Do not try to break the mold, otherwise, users will find themselves lost and confused when navigating your site.

Moreover, having an excellent navigation system will boost your content’s search engine indexing while enhancing user experience at the same time.

Here are a couple of things to consider:

  • On your homepage, link your logo
  • Organize your site’s content by importance and keep your menu at the top
  • Provide vertical navigation that brings users back on the top
  • In the footer, add important links
  • When it comes to your most vital content, make it rise above the fold

Make your site’s navigation fairly easy to use. One thing to also keep in mind is to make your design consistent.

The menu bar should show up in the right places, that way, users are more familiar using your site. As a result, people would easily find what they want and would convert.

 5. Whitespace

Whitespace has done a lot for web design. It functions to make your site all clean and shiny. It doesn’t make it look cluttered and overcrowded.

White space is an empty or “negative” space that surrounds your texts and products. While others might consider it as pointless, they act as the foundation of your design.

It enables your site to be usable and your content readable. Not only they make your texts and products stand out, but it also gives your site a spacious and minimalistic feel as well.

Moreover, it gives users a breathing room as they move on from one idea to the next. So, ensure that you have an adequate amount of whitespace to make your content look organized.

Over to You

Website design is essential for your site. It is a central factor if you want to attain and maximize the conversion rate of your site.

There are many vital factors that contribute to great website design. You have to pay attention to things like navigation, white space, typography, crafting an impressive headline, and an excellent color scheme for your site.

That way, you are sure to reach your goal of improving your site conversions with very little effort.

Also, use this information and tailor it with your audience’s needs. Apply some of these tips that we’ve mentioned and start getting the results that you want.



Lili Griffin is an e-commerce developer and Adwords specialist by day and a binge Netflix watcher at night. She loves sci-fi movies and laughs at silly youtube videos.