Website without visitors is like a ship lost in the horizon- Dr. Christopher Dayagdag
Let’s pause for a while and take a glance at the good old days. Traditionally, we used to stand in ATM lines to deposit or withdraw money, when there was a new store opening in our vicinity we used to stand in a queue to buy clothes.
But now, with the digital trends around, we have the privilege of online services. Everyone from startups to businesses is looking to increase their digital presence in the form of mobile apps or web apps.
According to one of the Statista reports, in the fourth quarter of 2019, mobile devices including tablets generated 52.6 per cent of global website traffic, consistently hovering around the 50 per cent mark since the beginning of 2017. Smartphones account for approximately half of the web traffic worldwide.
Thus, 2020 is all about discovering new web application trends. If you are someone looking to increase the quality of your sales, you should dive into these web design app trends. This will help your business with a competitive edge compared to other competitors in the industry.
With the rapidly changing technological trends, you need to cope up with the digital trends. So, without doing further due, let’s discuss some of the web development trends 2020 that you can consider during your web app development.
8 Web Application Trends to Consider While Developing an Engaging Web Platform
#1 Progressive Web Apps (PWAs)
Wondering what PWAs are? These are web pages that appear like mobile applications to users. It is a modernized web page that feels like an app. Some of the popular examples of PWAs are Pinterest, Tinder, Starbucks, Soundslice, and many others. This technological advancement is supported by Google and aims at developing a high-level of performance regardless of device or network condition. These apps achieve the qualities of native app development and provide users with reliable, fast, and engaging mobile experience.
Going back into the memory lane, this term was first introduced by Google in 2015. The word “progressive” is explained by the Google developer advocate, Pete LePage, he says “as the user progressively builds a relationship with the app over time, it becomes more and more powerful”.
#2 Motion UI
Motion UI is the perfect solution to build an engaging web application. The UI libraries help in creating animated design elements with simple and smoother in functionality. It easily supports any Java framework which makes it a great option for many use cases to the developers.
Motion User Interface uses custom coding to make easy animation transitions. And easily integrates with CSS transitions and animations in motion, it also helps to draw user attention automatically.
#3 Responsive Web Design
As we say, old is gold.
With the new technological advancement like PWA, AMP, the old ones like responsive web design are still coping up with the trend. When we talk about digital presence, the first thing that comes to our mind is Google search results.
Questions like How can you rank on Google? How to create a responsive website design? How to optimize your website for mobiles? are obvious coming from you who are looking for ways to optimize or make a web app for better business and online sales. Here is the answer to it.
With the extensive use of mobiles and tablets, Google is planning to add mobile-indexing-which means the website’s ranking will depend on how well it’s optimized for mobiles. Thus, responsive web design helps in integrating designs that are easy to access in mobiles and tablets, eventually helping your website to rank on the search engine.
#4 Photographic Content
To engage more users to your platform photographic content plays an important role. It improves the users experience by high-quality video and photographic content. Thus, when you are designing your own website, you will certainly be looking to include multimedia content. The strategic use of such photo & video can give you an SEO-friendly page on the web and will also leverage your digital marketing campaign.
Some examples for effective use of photographic content:-
- Company photo on “Home Page.”
- Images of the product on the product listing page.
- Relevant images on the blog post.
#5 Single-Page Websites
The beauty of single-page websites is they are easy to understand and manage. Nowadays people are more attracted towards simple and instinctive navigation. There is no unnecessary information when you have one page website, a long page with all the required details, defines your business in a precise and systematic manner.
Such web app trends also help in reducing clicks and will provide users with comfortable scroll down and read the required information from the website. It also helps in reducing the page loading time and thereby providing the site with increasing visitors.
#6 Message Spring Up With Websites
To engage and retain users, spring-up messages are the most convenient way to directly have a word with your customers. From sports scores to traffic changes, everything is amazingly conveyed to the users. These messages play an important role of “brand recall” as it hammers the users with your exclusive offers and deals. It is highly adaptable in an application and it displaces a site easily.
The overuse of the spring-up or push notification might annoy your users. You need to understand the importance of informing. Just inform the customers about their advantages and offers and leverage the benefits of online marketing.
#7 Chatbots-Online Support
The use of chatbots help users communicate 24*7 with the online support. It eliminates the expense of hiring an online customer service representative.
According to American Express, 90% of Americans use customer service as an aspect to judge a company before doing business with them.
Users are no longer willing to hang up on calls for hours to ask one query. Thus, a simple alternative to this problem is chatbots. It helps users to be in constant communication and the problem fixing ratio also increases. The progress of chatbots have stimulated the ordinary requests, directing people to respective pages, or how to complete a task or business efficiently. Thus, it will increase your web app’s footfall and enhance the functionality.
#8 Replace Flash Player
In 2020 the Flash Player is easily replaced with HTML5, it is quickly transforming into the most outstanding, broad association on the web. At first, for a significant period of time, the Flash was invigorantly fragment for locales allowing other development points. If you want to retain passing up web traffic, especially on the convenient site, you should replace Flash Player for your development.
Along with these modern web application trends, there are other concepts like real-time web apps, image sharing, minimalist design, Google map integration, and other functional programming will gain momentum in the digital revolution of 2020.
The new web development frameworks like AngularJS, Node.JS, TensorFlow, are highly advanced that enables web developers to build next-gen web applications.
Thus, if you have planned to update your web app development in 2020, it is definitely a good thought to look through these modern trends. It will also help you standout from your competitors and will be able to meet your users’ expectations.
Varsha Solanki is a Digital Marketing Strategist at Space-O Canada, a Custom software development company. She has 3 years of experience in the Information Technology industry. She spends her time reading about new trends in Digital Marketing and the latest technologies.