Conversations with BigCommerce's Head of Marketing, Casey Armstrong

Bigcommerce is an e-commerce store builder that is very easy to use and have the capability to free up your time. The company was founded in 2009 and has 350+ employees with offices in Austin, San Francisco, and Sydney. BigCommerce powers thousands of online stores in over 150 countries and reports that over $9 billion have been processed in transactions.

There are enough Bigcommerce reviews and we thought about making this a little more different. So we talked with the Director of Marketing, Content, and SEO to find out more from inside the company.


Can you tell me a little more about BigCommerce? Who are you and what do you do?



BigCommerce is a leading e-commerce platform that has processed billions in transactions for our customers across the world.

I am Casey Armstrong, Director of Marketing, Content + SEO. My team and I focus on organic customer growth, distribution, and awareness while trying to assist as many other functional teams as we can.


Why should brands bookmark this platform?

If you want to sell online, there is no other platform that will allow you to succeed and grow as you and your company evolve like BigCommerce.


What is the philosophy behind your company? What drives your work?

Everyday at BigCommerce, we focus on enabling businesses to sell more, at every stage of their growth. We’ve seen customers of ours go from $0 to processing 8 figures in revenue, and that success and feedback from our customers is what drives us.


Where do you look for inspiration in your day-to-day work?

Beyond our customers and my co-workers, I look at our competitors and other leading SaaS technology companies to motivate me everyday. Call it unhealthy, but the fact that others might be doing things better or faster pushes me to raise our bar daily.


What applications do you use daily?

All things Google: Apps, Analytics, Search Console, Hangouts, Drive. I use quite a few of other applications, but Google powers and syncs many tasks.


What were your biggest aha moments, mistakes and pivots on the way?

The power of seamlessly integrating and selling within your e-commerce platform on other channels and marketplaces like Amazon, Facebook, and Google Shopping. We’ve focused many resources into enabling our customers to easily sell across all aforementioned channels and the positive impact to our customers has been amazing.


What’s your vision for BigCommerce in the time to come?

To be the #1 e-commerce platform in the world, naturally.


What personal advice do you have for people starting their own businesses?

For people starting? Push publish or launch your idea or start trying to sell it early. Don’t wait for it to be perfect. It will never be perfect, but feedback from others will help motivate you and better shape the future of your business.

Diana Caliman

Diana Caliman