Want to learn how to rank your website on Google? You're in the right place!
In this guide, you will learn about optimising for search engine ranking. We'll go over the basics of SEO, and show you how to improve your website ranking using techniques that are approved by Google. So whether you're just starting out, or you've been working on your website for a while, this guide has something for everyone!
Let's get started! One of the most important ranking factors for a website is the presence of keywords.
How to Choose the Right Keywords
Keywords are the words and phrases that people use when they search for something on the internet. When you include these keywords in your website content, it tells Google that your website is relevant to what people are looking for. As a result, your website will appear higher up in the search results.
But how do you choose the right keywords? There are a few things to keep in mind:
The keywords you choose should be relevant to your website's content. If you're a travel website, for example, you wouldn't want to use keywords like "cat food" or "sneakers".
1. Keyword Search Volume:
The number of people searching for a particular keyword is called "search volume". You'll want to choose keywords with a high search volume, as this means more people will see your website in the search
2. Keyword Difficulty:
The difficulty of ranking for a keyword is determined by how many other websites are using that same keyword. If there are already a lot of websites using the keyword you want to use, it will be more difficult to rank for that keyword. Now that you know how to choose the right keywords, it's time to start using them in your website content!
Here are a few places where you can include keywords:
- Page titles and headings
- Meta descriptions
- Image alt text
- Body text
Make sure to use keywords throughout your website content, but don't go overboard. Google will penalize you if it thinks you are keyword stuffing – that is using too many keywords in your web content which looks as though you’re trying to manipulate the search results.
In addition to using keywords, there are a few other things you can do to improve your website's ranking with SEO (search engine optimisation). One important factor is the presence of backlinks.
What are Backlinks?
A backlink means that you have a link to your site from an external website. Backlinks are important because they show Google that other websites are talking about your website.
How to Get Backlinks
Here are a couple of ways to get backlinks for your website:
- Contact other website owners and ask them to link to your site
- Create high-quality content that other people will want to link to
- Submit articles to top ranking websites
If you're not sure how to get started, don't worry! We'll show you how in the next section. Read on for more tips on ranking your website on Google.
How to Create High-Quality Content
Creating high-quality content is one of the best strategies to improve your organic ranking. Google wants to show people the best possible results, so it will favour websites with content that is relevant and informative.
There are a few things you can do to make sure your content is high quality:
Write for humans, not search engines:
Your content should be easy to read and understand. It should also be interesting and engaging, or else people will click away from it.
Make sure your website is up-to-date:
Google favours websites that are regularly updated with new content. If you haven't added anything new lately, now would be a good time!
Use keyword-rich titles and descriptions:
As we mentioned before, keywords are important for ranking your website. But don't stuff your content with too many keywords.
By following these tips, you can create high-quality content that will help improve your website's ranking. Keep reading for more tips on how to rank higher on Google!
One of the most important things you can do to improve Google ranking is to make sure it is mobile-friendly. More and more people are using their phones to search the internet, so it's important that your website is optimized for these devices.
How to Make Your Website Mobile-Friendly
There are a few things you can do to make sure your website is mobile-friendly:
Use responsive design:
So that your website will adjust itself to fit the screen of any device
Use large font sizes:
Make sure your text is easy to read on a small screen
Use short paragraphs:
People don't want to scroll through long blocks of text on their phone
Images are a great way to break up text and make your website more visually appealing
Using these tips, you can make sure your website is mobile-friendly and more likely to rank higher on Google. Ranking your website on Google doesn't have to be difficult. Just remember to choose the right keywords, create high-quality content, and get backlinks. If you do all of these things, you'll see your website's ranking improve in no time!
Next SEO Steps:
- Research keywords for your website
- Create new, high-quality content for your website
- Reach out to other website owners and ask for backlinks
- Monitor your website's ranking on Google over time to see your progress
By following these tips, you can improve your ranking on Google and attract more visitors. Good Luck!
Penny Dower Hunt is the director of Web Design Auckland, a boutique agency based in Auckland NZ servicing clients throughout New Zealand, The UK and Italy. Penny is committed in helping startups with custom web design, branding and digital marketing for a great ROI.