Matt Haid; Author of Mobile Marketing- “The Message Revolution” quoted “End users, not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.”
This is so true. User experience is the key to designing and development. And, that’s the reason that features and functionalities are important but not the primary measure of innovation. So, even if the app has fewer features than the other trending apps, it should never compromise with the experience to the user.
During the mobile designing, the developer must care to include below UX designing tips.
1. Introduce Interactive loading screens
Add GIF of interactive loading screens
Even when accessing the information in the current scenario turned way too easier, it left us impatient. As a user, you never want to wait, even for a few seconds.
You don’t care if the reason is slow internet connection or the time an app takes to load all of its elements. The user gets impatient watching that lame screen. Obviously, it’s boring!
But, as an app designer, you can make it equally interesting for users by introducing interactive load screens. It keeps your users engaged and give them the reason to not to look away from the screen.
You can get these animations designed as per the theme/ utility of the mobile application. You can’t maintain the internet speed everywhere, so the loading of mobile app elements will inevitably take time. However, if you keep your users occupied with these skeleton screen wireframes, they won’t get a thought of the time for which they have to wait.
2. Generate mobile-friendly forms
Add screens of Mobile friendly forms
Mobile apps are interactive but not at all useful for the lengthy types. Autocomplete feature is undoubtedly a blessing in such cases. But, scrolling to the end, it seems like finding the end of the circle.
However, by introducing the forms that have chunks divided into distinct screens, you can improve the user experience. The information shared in pieces is much easier to digest as well as doesn’t seem boring even for the lengthy forms.
3. Rationalize user experience
Add screen showing easy navigation and simple options, v/s another screen with complex app functionalities
More options you offer, more confusion comes up. This is the same situation with mobile applications also. With the passage of the time, no doubt that people have more craving for additional functionalities. But, don’t offer that many options that they get confused.
With practical design use clean and simple web designing elements that can make the feature usage clearer. Easier the navigation you introduce better will be the customer experience.
Though there has been a user guide always, people never refer to it unless they got stuck somewhere. So, it would be better if you introduce intuitive designing elements that can bring “self-taught” user experience. Don’t go with the assumptions based on your experience. Instead, thinking from the user perspective can actually help you in better designing.
4. Check on the size of the elements for mobile device
An image with measuring the aspects of mobile app
When designing the mobile features and introducing app elements, it is important that you keep the size of those elements into consideration. The average size of the finger pad as per MITs standards must be 16-20 mm full.
Keep in mind that you have distinct features to add, and with these many buttons, you have to consider on the finger pad size. With the basic idea of following the color theme, the standard visual acuity to maintain is 20/20. This clearly implies that a user must have visual clarity of the features from 20 feet.
When talking practically, visual acuity should be at least 36 inches, because that’s an average length of the arm. And, usually, that’s the distance at which one can operate the mobile phones.
Size of the mobile elements should be configured in a manner that a user accurately touches it with average finger size.
5. Thumb Reachable Zones
An image showing the broad sized options that can be accessed easily via thumb
When mobile devices keep you engaged completely, you never gonna leave even if you are traveling. During the journey, we follow these devices handy and use the majority of features with a single thumb.
So, this clarifies the need for reachable thumb zones in your mobile applications. This is one of the important things you must care for during mobile development. Irrespective of the size of the screen, you must add the important features and frequently used app elements in the bottom three-quarters of the screen. This will surely enhance customer satisfaction and improves user engagement of your application.
Apart from the technical functionality, mobile app designing involves creativity. Think like a user, ask yourself what features can emotionally connect you with the application; the features that have an emotional impact on you. With these answers, it will turn more comfortable for you to design an engaging mobile app.
These were the specific designing ideas we came across in our journey of mobile development. As a mobile development company, if you have specific exciting ideas to improve user experience, feel free to share in the comment section. We love to talk with the like minds.