Color in branding: What does it say about each industry?

Diana Caliman

The psychology of color in branding as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. Color offers an instantaneous method for conveying meaning and message without words. Brands and color connect inextricably.

Branding

Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean? Marketing experts define it as the “name, term, sign, symbol or design, or a combination of them intended to identify a company’s products.” In other words, a brand communicates the “idea” of company or product. This is what forms the connection with consumers.

 

Color is the visual component people remember most about a brand.  Shapes/symbols, numbers and words follow the color component closely.

 

branding

 

Created by Towergate Insurance.

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