Like never before, the mobile application development industry is currently experiencing a stiffer competition giving rise to the vitality of the two most significant terms which are User Interface (UI) and User Experience (UX). To this end, the importance of building an app with an attractive visual appeal for users to download cannot be overemphasized.
In fact, there is rarely any app built today that is not designed with the help of UI and UX. But when it comes to app design, there certain things every prospective and experienced mobile app developer must know and understand to be able to build quality apps that can stand the test of time.
Apart from helping create a seamless, visually appealing experience with mobile apps and websites, these important elements have proven to be essential for building happy, loyal customers. Though a mobile app development company may seem to have a better advantage because of its existing brand awareness and greater marketing budgets, this doesn’t mean that startups and other small businesses cannot make an impact.
When it comes to app design, many smaller companies do have an undue advantage because their websites and application do not have to be so bloated. Visitors will always be happy to become repeat customers especially when they are offered a straightforward, intuitive, and attractive experience. No doubt, understanding the principles of app design is hugely impactful, efficient, and thoughtful.
Introducing UX/UI Design
If you are looking to create an app that is capable of bringing in repeat business, then you must be ready to make it fun, user-friendly, and valuable. People won’t understand and appreciate any app that does not offer any of these properties which are capable of producing them regular users of the app. This is where User Interface (UI) and User Experience come to play.
App developers India can significantly improve the experience of their customers and prospects if only they can understand how UX and UI can help them create useful, pleasing, and impactful apps. As a matter of fact, this can go a long way in helping to establish a significant competitive edge for any mobile app development company.
As a good customer service, there is a need for app developers to understand the difference between UX and UI design and how best to use them. They need to make users understand why spending time on their app is worth it. To this end, developers have to capitalize on any chance they get to shape their experience into a great one because they have a limited window of opportunity to reach their customers.
User Experience (UX)
Regarding how pleasing and comfortable an app is to use, developers must always consider the overall experience users stand to get while using their product. When it comes to creating a digital experience for app design, developers must be familiar with the core principles necessary for establishing good user experiences. Here are some of them.
Products that make users smile will definitely keep them coming back for more. Designers can make their apps a memorable one by simply adding that enjoyable little feature. Just so you know, UX is the magic that can help create that delightful experience. This is what transforms a product from merely being adequate to becoming something awe-inspiring.
To make a product enjoyable, there is a need to incorporate or inject some personality into it. An interesting way to add delight to your app can be achieved by anticipating the needs of your users. No matter what device your users are on, try as much as possible to make them feel among or that they belong to the development process.
There is no better way to make your product look lively than integrating a delightful user experience design. Through the use of personalized experience, thoughtfulness, animation and humor, app developers can efficiently express their brand’s personality and promote useful functionality.
The importance of organizing an app and its flow of information properly cannot be underestimated. There is no better way to get users engaged than creating an appealing, easy to use, and well-organized app. Ultimately, this helps to promote high usability and increase conversion rates. In other words, your business stands to obtain more customers. Any designer looking to make a significant impact on their bottom line must desire to make their product’s usability top notch.
It’s all about knowing how well a product or service works. The following questions will help designers know if their apps are on the right track of good usability.
- How satisfying is the app to use?
- How does the app handle situations if things go wrong?
- Can users easily remember how to operate the app?
- How useful is the app?
- How easy is the app to learn?
You can be sure that your product is usable by testing it with your users. Talk them through the features they find challenging and comfortable while they get to use the app. interestingly, there are consultants in the field who are specialists in usability testing. These people can also be of great help in gathering meaningful feedback.
The main core of any business is to meet the very needs of its customers. The same applies to mobile app development. Developers need to have a proper understanding of the needs or problems of their users before setting out to build or fix an app. This can be efficiently achieved by having a direct conversation with customers.
- The first line of contact for any business’ customers is your tech support team or customer service. So, do well to talk to them.
- Use in-store questionnaires to gather vital information.
- Use your existing app to offer customers a short post-sale survey.
Try as much as possible to gather all the most common challenges your users face, analyze them and solve them. Only by this can your app become useful to them. You can also learn about what customers are saying about your app by setting up a social media platform aimed at gathering feedback or review from them. A great way to have a meaningful sense of direction or focus point is by taking the time to hear what your customers are saying to other people about your business and its product.
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.