NFTs Weekly News #32- Entertainment: Adidas is launching an NFT-inspired collection

Stay up-to-date with the latest news from the NFTs and Metaverse industry. We've prepared an article series that presents the newest projects, events, ideas, and legal news.

Let's start below.


🗽Brands/Celebrities - Puma, Adidas, Pharrell, Nike, Snoop Dogg, Nestle, NYX, Lexus & more;
🎨 Artist of the week - Cocean writes about Ovidiu Antonio;
🎵 Music NFTs - Steve Aoki;
⚽Sports NFTs - NFL, Animoca Brands, Upper Deck, NBA Top Shot;
🤖AI Art - Images through the eyes of an AI, as dictated by Maria;
🤣Meme of the week - What's your utility, beautiful?

🗽 Brands / Celebrities

  • Wagmi-san and PUMA are bringing back Slipstream sneakers through a project that includes digital and physical elements.
  • Adidas has launched the Indigo Herz Pack, an NFT-inspired collection that blends traditional design with cutting-edge technology.

  • Adidas and Pharrell are releasing the "Pharrell Pack" to Doodles holders, a package that includes digital apparel as well as a token that can be redeemed for exclusive physical apparel.

  • Nike x RTFKT forging event started! Owners can create limited edition Air Force 1 digital sneaker, including two styles designed by Takashi Murakami.

  • Universal Key Holders can select a room with their chosen ALT[er] Ego, according to a tweet from Adidas Bored Ape Indigo Herz.

  • Snoop Dogg joins VeeFriends for an epic collaboration. The announcement was made at VeeCon 2022, and the collaboration includes the release of a new single. Listen to it here.

  • Cereal Partners Worldwide, the maker of Nestlé cereals, has become the first breakfast cereal business to enter the Metaverse.

  • Dog food company, PetPlate, officially launches PetPlate Park in the Metaverse in collaboration with studio Cominted Labs.

  • NYX Professional Makeup has announced the launch of Dream Vortex, Beauty DAO's first collection of NFTs.

  • Lexus is going back to the future with an NFT collection of hoverboards.

  • Model Eva Herzigová has her own "real-time 3D phygital human", also known as "MetaHuman".

  • Legendary actor William Shatner joins forces with Orange Comet, a leader in Web3 games and NFT entertainment, to create a unique digital collection called "Infinite Connections".

🎨 Artist of the week

Ovidiu Antonio is a young artist passionate about 3D art and graphic design. For him, art is the means through which he can freely express his feelings and ideas in a more stylized and perhaps even deeper way.

He is currently focused on 3D art, mainly 3D illustrations, and has recently started studying zBrush to take his artwork to the next level.

The event that introduced him to the world of 3D art was Creative Hacks by Mirinda, where he had the opportunity to make his first 3D artwork.

One project he is proud of is the "ITZY - Surf" poster collection that was exhibited in Itaewon, South Korea.

Ovidiu is one of the talented young artists that we firmly believe you will hear more of in the future.

You can find him on Instagram and LinkedIn or, more details, here.

🎵 Music NFTs

  • Steve Aoki and 3LAU debut the single 'Concentrate' as Punx, a duo inspired by the CryptoPunks NFT collection. Half of the royalties will go to 99 NFT collectors chosen from Blau NFT, A0k1verse Passport NFT and CryptoPunks holders.

⚽ Sport NFTs

  • The NFL and NFL Players Association are collaborating with Mythical Games to create "NFT Rivals," a mobile game that allows players to play their favorite NFL teams while collecting digital items in the form of NFTs. Who's a true NFL fan, raise your hand!

  • Animoca Brands-owned company Notre Game, together with Singaporean mixed martial arts brand One Championship, is working on a mobile strategic fighting game with NFTs.

  • Animoca Brands and Lympo are teaming up with UFC champion Rose Namajunas to launch a collectible NFT project called "Build Your Own Fighter with Thug Rose".

  • Upper Deck, the world's leading sports and entertainment collectibles company, has launched the Evolution®️ platform, giving collectors access to Authentic Digital Collectibles.

  • The Angel City football team has launched a new collection of NFTs in partnership with The "We Are L.A." collection reflects the theme of the 2023 season - celebrating the diversity of Los Angeles.

  • As part of NBA Top Shot, the first redeem window to collect NBA Playoffs 2023 Moments is now open.

🤖 AI Art

Using AI, we type in a few words and it generates an image. For today's, Maria Raluca Stănescu used Midjourney and the following words: "cutting-edge fashion piece that seamlessly blends the virtual and physical worlds, the design should feature a black mesh::6 body swimsuit::2 worn by a model in a futuristic cyberpunk::4 city setting, made from advanced materials and feature bold, edgy accents that capture the essence of cyberpunk style::2, functional and fashionable::6 (--q5, --chaos20)"

🤣 Meme of the week

What's your utility, beautiful?

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Creative Tim