The terms user interface and experience are often used interchangeably by app development companies. Both terms are different but are related to the mobile technology industry. Most times, if you’re an app developer, you’ll also be a user interface designer and a user design developer. Mobile apps today are created simple and straightforward with precise navigation and symbols. As time goes on, there will be a need for app development companies to create more customized and dynamic experience for users.
What Is The User Interface Of An App?
In app development, the user interface incorporates how the app looks and feels. That is to say; it has to do with how the mobile application interacts with your users. When the presentation of your app takes the users into account, the graphic design will be good. When you don’t consider the users during design, and they don’t enjoy using your app, the reverse will be the case.
What Is User Experience Or UX?
The user experience, on the other hand, contains all the elements of your business that work to build trust between your users and your mobile app. It is your user experience that determines the point of view of your users. It is the impression your app creates your brand. By making an app satisfactory and straightforward to the users, app development companies can improve the user experience. You need to do thorough research to know what your user want before you create or make adjustments to your user experience. It must be specific to the market.
The bottom line is that both terms are crucial to the success of an app. The better the UX and UI, the better the mobile app will perform.
So, how do you make the best out of your user interface and design? Although the experience depends on the app genre, there are certain basic principles mobile app development companies follow in the production of mobile apps that focus on the user. Some of these principles include:
The User Interface Must Be Clear
This is one of full quickly of mobile app development. More emphasis cannot be given to this. When you make your mobile app full of things people cannot easily understand, they will most likely ignore it. If it’s affecting how they interact with your mobile application, they will delete it and move on to another app. You need to make such that your user interface is clear and simple. People shouldn’t need to contact customer support in a bid to understand what an icon means. Also, you can add a brief description of what each symbol means that the users can click on when they are confused. However, it’s always better not to confuse the users at all.
Don’t Always Send Them To Settings
Your app interface should be so good to use that the user will be comfortable using your default settings. Most people don’t ever try to change their default ringtones, themes or background. Some change default settings when they don’t think it’s appropriate while a select few change it to add more customization. The bottom line is that people tend to use default settings a lot, so you have to put that into consideration when you’re building an app. The default setting should be practical and should add value to the user. Don’t just pick anything to be the default. Make sure it flows with the concept of the app.
Make The Expected Action Clear
Most big apps add text that guides users toward the preferred action. If your app is a photo editor, you can add text that tells the user what the preferred effect is. Things like “take a picture,” “edit a picture,” and “tag a friend” are good examples of what preferred actions should be. Users will be happier and more comfortable using your app when your strategically use preferred activity prompts. Don’t leave your users wondering what their next move should be. Give them tips on what the action is.
Make The Controls Easy To Find
Users always prefer to control elements without going to settings. Put the option to edit or change beside the element they want to manage to make it easy. Let the interface control be right next to the component they want to control. If your user wants to make a quick change to something on the app, say, a name, putting the interface element in that context will make it easier for the users to control it. Don’t make them go all the way to settings just to make a quick edit. Remember that the easier it is for your users to interact with your app, the better the experience will be.
Don’t Forget To Enable Feedback Options
Users should be allowed to leave feedback about your app. However requesting feedback the first time they use the app might be counterproductive. How would you feel if you download an app and you discover that each time you try to take action, there is a pop up for feedback? You’ll probably feel irritated especially when you cannot easily dismiss this notification. When users are happy with how they interact with your app, they will be more comfortable about leaving feedbacks. The feedback request should not come up in the first use. It should come after at least three complete uses, and it should be easy to dismiss. Many app development companies request feedback after five total uses. By this time, the user would have interacted with your app long enough to drop unbiased feedback about it.
The goal you have for developing an app will not be accomplished if you don’t satisfy your users. Let them feel comfortable using your app. Do everything you can to make the user interface and experience about the user. When they interact with your app well, they will be propelled to spread the word about it to others. When they aren’t happy with what they see, they are most likely going to spread the bad news to others and leave negative feedbacks. What’s more, when they can’t take it anymore they will delete your app and download the app of your competitor who puts users first. So, no matter what you do, make sure that your user interface allows your users have an enjoyable experience. This is how the best app development companies achieve success.
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.