Do you remember what is the color of this year? Living Coral. What does it mean for a designer? The ability to find the inner source, expand without ego and build something beautiful and bigger than themselves. Knowing that underneath every tech problem is a people problem, web design trends in 2019 continue to evolve and change.
Today, designers need to focus more on the design that solves real human problems than on the design that matters. It’s time to forget ultra-light grays for essentials or animated every single pixel just because it looks nice. Instead, try to do more by doing less, without being too complex or boring. In 2019, the ever-changing technologies require designers to sat ahead of the curve even more. Voice, augmented reality, custom illustrations, immersive 3D components – there seems no end of the diversity of web design and UI trends in 2019. Thus, once you decide to provide the user with a high level of usability, remember to make them happy. All in all, the happier user makes your bottom line happy.
#1: Open & Colorful Minimalism
Still thinking that minimalist design used black text and white backgrounds? Think again. Even though big tech giants used only muted and neutral color palettes in their marketing for a long time, things have changed recently. Today projects pop with color. It’s more like a mix of color and creativity that adds a new twist to minimalism – colorful. No more blandness or conformity. Instead try out a mix of bold fonts, futuristic elements or simple gradients. Colorful minimalism lends a cohesive and eye-catching feel to the designs, leaving less for users to think about.
#2: Mobile First
Since 2015, mobile searches overtook desktop ones overall, making responsiveness the compulsory trend. In 2019, more than ever, responsive design matters. It has gone its way from being a shiny trend to a shift in the thinking behind building websites. If your website is not mobile-friendly, it most likely needs a complete redesign. Being busy or non-tech-savvy is no excuse to have a non-responsive website. Again, the mighty Google has changed its algorithm for indexing pages – mobile first, desktop second. As a result, penalizing those that are not, Google makes responsive web design an important factor in SEO strategy plans.
#3: CSS Grids
#4: Oversized Headlines
With today’s society on the go, users seem to have less and less time to spend on websites. By putting more visual weight on your brand message you increase chances to get noticed by users. Push the boundaries of typography and experiment even with the stranger ideas. At the end of the day, you’ll see that the latter are more at home earlier in the process. With so many typography trends to follow, the font size is a true bounty. That’s why large, bolded headlines (sometimes may be paired with smaller sub-text copy or video background) capture users faster. But to make it happen, go and experiment. Subtract parts of letters and words, try resizable fonts, put photography inside typography, or animate typography.
#5: Challenging Gradients, Vibrant Colors, Dark Background
Looking for a way to make your design pop? Head on over to more complex gradients and duotones. With a fantastic rendition of colors on new screens, designers tend to explore the boundaries of impressive gradients. What if to limit yourself to just one color, or no color at all? What if to put gradients and vibrant colors on the dark background? Sure, vivid and trippy color combinations are going to be among the hottest web design and UI trends in 2019.
Just because gradients add realism and depth to illustrations, text, and elements, 2019 is going to be more fun. Just like any new trend, designers are going to find unique ways to use it as time progresses. They can be bold or subtle, mix and blend different shades of colors, create new color combinations, lending a completely unique feel to designs. Without a doubt, vibrant colors and gradients are a winning choice this year.
#6: Broken Grid, Asymmetrical Layouts
Sure, this trend is not a new trend but it seems to be popular even in 2019. Today more and more designers advocate for the fresh, striking look of broken. Why? Well, it’s a great way to get creative when asked to do more. Sometimes when you need to go beyond a clean, neat look, broken grids and asymmetrical designs are the top dogs.
How far can you go crossing your creative boundaries? As long as you understand the rule of layering, proportion, and whitespace, it’s easy to be a cut. Breaking out of the rigid and predictable grids, asymmetrical layouts create visuals that feel more bespoke and alive. Use the visual hierarchy, different colors, shapes, and textures, add eye-catching images to direct the users to where you need it. But do it right, or else you risk ending up with a stylish design that nobody understands how to use.
#7: Geometric, Organic Shapes
Geometric shapes have solidly taken their place somewhere between the flat design and broken grids trends. And for a good reason. Just because simple triangles, squares, hexagons, and circles can be easily integrated into the overall structure, they’re going to be hot in 2019. Want to express the brand identity and create a hierarchy? Don’t skimp on the basic geometry shapes.
Today more and more designers are using colorful shapes to draw user’s attention. If done right, you can create forms and combinations that can evoke emotions you want your users to feel. Say, want to represent the stability of your brand? Head on over to the rectangle. Circles are used to represent utility, while rhombuses and triangles are associated with something dynamic.
#8: Website Loading Speed
Today time is precious on the web. Being extremely impatient, people can’t wait for more than 2 seconds to load any webpage. Are you sure that the response time of your website is as low as possible? You can’t afford to alienate a good chunk of visitors with a slowly loaded website today. That’s no good. So, making sure that your website loading speed is two seconds or less is the top priority in 2019. Besides, being the king of the search engines, Google ranks those websites higher, considering speed as the primary parameter. So, take care of your site’s speed during the design process.
#9: Next-level Illustrations and Animations
Bored with designs that look the same? Be different. Enhance your brand messaging by creating unique illustrations. The value of illustrations never is less, as it can clarify hard things in a more engaging way. No matter your industry or niche, eye-catching illustrations are a part of marketing strategy. Want to help your business stand out in a noisy marketplace? Remember that people are 323 percent better at following directions with illustrations than without ones. (https://link.springer.com/article/10.1007%2FBF02765184)So, the choice is yours.
#10: Light and Dark Color Schemes
Sure, you have noticed that Twitter has added the dark mode to its app. The same goes to Facebook Messenger, Apple Mac, and the like. The dual color (light and dark) design trend is not a novice, yet more and more large companies and brands are adding it to their designs. Thus, applied in different modes, such designs become more useful for their users depending on the situation. So, if your website doesn’t offer such an option, it’s time to remedy the situation.
#11: Immersive 3D Experiences
Without a doubt, 3D graphics, elements, and object are not novices to the web design industry. Yet, this year their influence will have a lot more impact. 3D objects seem to be everywhere right now: both in photography and typography. Breathe life into your projects by using 3D compositions. When it comes to typography, it becomes more naturally-looking. Such eye-catching three-dimensional typefaces create the sense of being ready to pop. The thing is that no special font can work best for this trend, any type can be rendered in 3D. Want to create the wow effect? Head on over to the gold and iridescent palette of metallic colors. Such 3D compositions are sure to take your designs to the next level. Look how stunning this trend looks in the designs below.
#12: Flying and Floating Elements
Definitely not new, flying and floating visuals will be among the top trends in 2019. Have you ever wanted to add a non-gravity environment to the design? Today, you can make your dreams a reality. Unleash all your designer’s creativity by optimizing this non-gravity concept. By adding floating and flying visuals, make your product the center of attention. Built to fly in and seamlessly fade out of the screen, this trend adds a higher degree of realism in the web design. Give your product the antigravity effect & turn it from ordinary into an extraordinary one. Built to provide an otherworldly feel to the packaged products, the floating design is sure to capture your attention.
#13: Augmented Reality
Today it’s not enough to screen-only interfaces. Carved for physical interactions, users want to take place within the real-world environment. In 2019, web designers have to think outside the box to offer the function of AR experience. Even though it’s a relatively new trend, AR is worth to keep an eye on in 2019. Augmented reality works best for web design or app design. Besides, eCommerce websites have tried to include AR in their designs as well. All in all, it’s a whole new way of thinking, so keep your ear to the ground.
#14: Let’s Overlap All Things
Being relatively new in the web design, the overlapping effect is going to be hot in 2019. If you want to bring visual interest to specific types of content, the overlapping can do that trick. Why you should use it carefully? Combined with a broken grid design, overlapping creates a unique creative layout which can look messy on small mobile screens. Images with text or icons overlapping create a layering effect that can add a touch of a paint coat to your web design. In fact, it’s not all that easy to pull this trend off. It requires patience and knowledge on how to maintain the design of UI elements. Even though the content looks unconventional, it still needs to e clearly visible and readable at a glance.
#15: More Video
Despite all the noise around videos in 2018, this trend is still incredibly popular in 2019. Video can capture our attention like no other form of media. And of course, it’s more likely to increase conversions. This trend is n stranger to social media. How many times did you found yourself stared to the screen watching a random video? Especially if automatically played without sound.
In 2019, videos are becoming more clean, bolder and eye-catching than ever. As long as you can keep your videos more product-focused, you’re bound to impress. Your videos should educate and show how your product works. It needs to help solve your user’s problems and showcase how it will benefit them. Find the right balance and don’t let your written copy and video compete for the user’s attention. And the last thing to remember is that Googe is now ranking websites with videos above the standard ones.
#16: Brutalism is in the Air
Brutalism is another trend that is on the rise in branding and design than ever before. More and more brands prefer to use bold, gritty and sometimes brash concepts to embrace their inner rebellious side. No matter how popular this trend may become, it doesn’t have to be for everyone all the time. So, if you decided to go for it, make sure you include those things that are not dizzying, and overwhelming. Avoid creating a space that leaves your users feeling angry or disorientated.
The importance of micro-interactions can never be less. With the initial purpose to help create events that are human and inviting, micro-interactions are still on the rise in 2019. No matter how small is the action taken on an app or website, thanks to those tiny things your product feels smarter and gets your audience involved. Indeed, that doesn’t mean you should overdo with this. Take time to decide how much interactivity will be enough to help your product stick out a mile. So, if done right, your website or app is bound to grab the user’s attention.
Since 2018, chatbots have gained much popularity and become an essential part of many websites. Thus, their value is still on the rise even in 2019. Day after day chatbots evaluates, becoming more inviting and smarter. Continue to enhance user interactions with websites, chatbots do things that humans can’t. The ability to handle many customers at a time and in a polite way is one of them. In fact, those things humans lack most sometimes. With the ever-changing technology, you have to make choices – either to adapt or it or get left behind. So, what’s your choice?
#19: More Serifs
Since Arial and Helvetica are becoming less popular, a shift to a vintage typography style is on the rise. Meet a new sheriff in the town – serif. Chances are that you know that san is a kind of meta-trend of a website copy due to its readability on all devices. So, many organizations and big brands tend to use serifs in their web designs. And MailChimp is no exception, too. More and more companies use bold serifs in callouts and headers to put the emphasis on where they need it.
Over to You
As you see, the years’ pass and the web design trends continue to evolve and adapt to our fast-paced world. Keeping your ear to the ground is crucial as it can you stay in-tune with consumer buying preferences and behaviors. Sure, not all of that web design trends should be presented in one single project as it can hurt more harm than good to it. Try to understand how these 19 web design and UI trends speak to your company and try to meet the challenges that they bring. As long as you keep staying ahead of the curve, you give the users a reason not to forge you.