It seems that the success of a mobile app is based on its number of downloads. This seems to be the indicator of success but in reality, it does not help to have a high number of downloads if there are no active users.
What is going wrong? Apparently, your application attracts people enough to download it, so it definitely has nothing to do with your marketing strategy to promote the application. It must be something related to the application itself, maybe the interface is not as simple to use as you thought.
A great application developed by best app developers manages to attract its users because it offers a solution to a specific problem. Not only is this enough to stay in play, but it is also necessary that your application can be used easily i.e. the user experience is optimal. If you analyze the applications that you have installed on your device you will notice that all of them have a great interface and they also offer an optimal user experience.
There are many factors that influence great user experience and also many problems that could arise that can make you lose users. We will review the most common cases so that you have it in mind and can retain the users that download your mobile application.
Not performing a test with users
It is obvious that you were present throughout the entire process of the development and you know all the details about your application. You know what it offers and the specific gestures you must do to achieve certain actions. You also know all the configurations of your application since you developed it. But what happens if other people have problems using the application?
One of the typical mistakes is not to perform tests, whether you ask friends or perform a more formal test with a group. It is essential to be able to verify the usability of your application and to detect problems that you might not have considered.
Ask users to tell you if it has been difficult to understand the application, access the configuration or encounter readability problems, etc. This way, you can improve the application directly for users.
Assuming that the user will know how to use your application
The first impression is crucial when it comes to applications. The market is quite competitive and it is likely that if you do not make a good impression, users will decide to download another application.
While it is true that it is likely that many of your users are accustomed to using mobile applications, you cannot assume that they will immediately know how to use your application. To solve this issue, you can offer tutorials the first time a user accesses. The key to making a successful tutorial is to be explained as simply as possible. It is also useful to offer information about actions every time the user makes a new option in your application. These mini-tutorials are very helpful because they help the user with specific actions, instead of offering a complete tour. In this way, the users can learn to use the application at their own pace.
Not adapting the UX design to mobile
The user experience on mobile devices and computers differ from each other. It is quite obvious that if you are thinking of making an application, the user experience should be excellent. You should consider certain technical aspects such as the size of the screen or the fact of using tactile gestures. Both devices have a different usage mode and these are aspects that must be taken into account when creating a mobile application.
A great interface helps to have a great user experience. To create a great interface, you must know the capabilities of the devices in which your application can be used. Equally important is to consider the restrictions of each device. You should use the space wisely because the screen size is one of the features that have the most impact on a good user experience.
Not optimizing the purchase process
It is essential to ensure that the purchase process is optimal (if your iOS and Android application have one). Purchasing does not only apply to virtual stores, but it is also common to offer special items in games in exchange for money, so applications with the purchase process are more common than you might imagine.
The goal is to make the process as simple as possible. The number of steps until the purchase must be minimal. If the purchase process is too long and users have to fill out a lot of data, it is likely that they will not complete it, which affects your business.
You can optimize this process by reducing the number of steps to complete and by offering various payment options.
Not monitoring the UX of your application
Once you have launched your application, you should monitor if people are downloading it. Even though much depends on your marketing strategy, it is also recommended that the application has a website. These pages are perfect because they inform the user about the use of the application and the benefits it offers. If you want to know about the numbers of your application you can use Google Analytics. On the other hand, to evaluate the user experience you can also use tools like Appsee.
Another thing you can do is encourage the participation of your users on social networks through surveys and suggestions to know the aspects of your iOS and Android application that are not optimal and then evaluate what you can do about it. Do not forget to hire dedicated developers by contacting top app development companies.