Every website has a different purpose and thus requires specific characteristics. As the purpose of the website is different, the design requirements are also different. For example, a law firm's website will not have the same features as an eCommerce website because their purposes are different and this will influence their designs. Despite particular features and design requirements, one thing is certain: all websites need to have responsive web design and be mobile-friendly.
Building a specific website version for each screen resolution is not only ineffective, but it is also challenging. Still, if a website is not optimized for all devices, you run the risk of losing visitors. You should make sure your web design is responsive on tablets, smartphones, computers, and others. Also, keep in mind that people often use more than one device to progress through the purchase process.
The major increase in smartphone usage globally has made responsive web design a necessity. Before elaborating on web design responsiveness, let’s first understand what responsive web design is.
What Is Responsive Web Design?
Responsive web design refers to a website's capacity to distinctly alter its features to fit the screen of every mobile device. The text displayed on the screen is easy to read, all of the pictures are high-quality, and the design looks as good as it would on a desktop computer or laptop screen.
But why is responsive web design necessary? Because it keeps online businesses relevant and helps them provide great user experience to website visitors. Whether you understand it or not, site visitors recognize and now even demand a well-designed online storefront when seeking a firm on the internet. Due to this, growing businesses now know the significance of responsive web design.
A compiled list of advantages of responsive web design for your business:
More high-grade User Experience
The purpose of a business website should be to work as a digital marketing tool; this suggests it requires to offer visitors the data they are viewing for and the centers to transform them into a point or consumer. Good web designers need their websites to be as effortless to operate as possible and the content to be smooth to consider. Failure to achieve this strategy could damage the action of your target audience and appear in a lack of conversions.
According to a study, half of the mobile users shift to browsing a competitor’s contributions after a terrible event with a mobile site. In summation, the same report reveals that over half of the mobile consumers who have a weak mobile experience think badly about the company itself. Responsive design will deliver the consumer or website cooperation much more manageable, more efficient, and, hence, more thriving for your company.
More Flexible and Simpler Website Analytics
To perform notified choices on how to modernize your website, you require to know how your users associate with your website. When you have several variants of your website- it indicates that your developers will need various transformation paths, funnels, and redirects to identify relevant website analytics like where your traffic is originating from and how your user cooperates with your content. On the contrary note, with a responsive site, you would not demand to have data from varied records to know how your website and content are operating.
Efficiency Of Management
Most businesses, particularly smaller ones, don’t have a lot of opportunities to renew or restore the way their website seems. But despite having to hire a designer to manage every perspective of your website, responsive design enables you to execute the innovation yourself, fast and smoothly.
Moreover, with just a single website, other components of your marketing will be much more manageable to handle. You’ll never have to think if you should connect the desktop website or mobile on a social media update or ask whether or not all of your redirect sections will be running to make the best visitors to the right site. Responsiveness demands much of the fear out of operating a company website.
Boost Traffic and Sales
People can operate their mobile phones anywhere these days for virtually any online duty. According to research, mobile traffic moves up 52.6% of all global web traffic, and higher than 40% of online activities are presently accomplished utilizing a mobile device. Numerous companies and stores even extend in-store Wi-Fi for clients to compare with while visiting. Having a responsive website will provide you to move more widespread audiences and boost your online transactions and sales.
Alternatively, of having to build or maintain completely various websites restricted to advertising on each type of device-specific, you only necessitate one adjustable responsive website to present on some media. It will be much higher cost-effective and more effortless for you to update and secure.
A professionally planned website with appealing content and versatility will be highly engaging to customers and illustrate that you are an authority in your domain and up to date with the most advanced design and development approaches and technologies. In computing, a responsive site will rank better in search engines, mix with SEO guidelines, and encourage more possible leads to your site with less trial and preservation than the two-website option.
Provide Better Search Engine Optimization
Anyone seeing a set of goods on a search engine with their phone will be more engaging to versatile sites. Sites that are not supposed to be mobile-friendly can likely be presented with a notification on mobile search results or even decreased in ranking when explored on mobile.
Google has also looked out that it prefers the first responsive website compared to two different templates- regular and mobile. A responsive site with an only URL makes it cautious for Googlebot, Google’s web crawling tool that decides which websites come up first on search engine results, to list a website. When you have a couple of sites with virtually the same data, Google views this as plagiarism, and your site won’t rank on the top.
To be ahead of the competition you need to execute responsive web design to make it more mobile-friendly and enchanting.
There are several options that can help you jumpstart your path to easier responsive development. Check out this example. Creative Tim offers a huge number of fully coded responsive templates that give you the freedom of choosing and combining components to create an immaculate website. The templates are both free and premium. Take a look and happy coding!
Harnil Oza is CEO of Hyperlink InfoSystem, a mobile app development company in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge to leading blogging sites like app development companies.